Alan Fletcher is considered to be one of the most influential figures in post - war British graphic design. He was a founding partner in Pentagram in the 1970s , where he helped to establish a model of combining commercial partnership with creative independence. Fletcher also developed some of the most memorable graphic schemes of the era such as the Victoria and Albert Museum logo, the Reuters logo and the Institute of Directors logo. As creative director of Phaidon, he also made his mark on book design.
I have noticed that his logo designs are all monochromatic where as for example his poster designs contain very bright, eye catching colours. This could suggest that he thought working this way proved more effective and that colour should be used for the advertisement, not the advertiser. More often than not he used sans serif fonts in his work, where as in the V&A logo and IoD logo he has used serif fonts.
No comments:
Post a Comment