ITV logo commissioning

  ITV is the UK's leading commercial terrestrial broadcaster and has the UK's leading portfolio of digital channels - ITV2, ITV3, ITV4 and CITV. Annually they invest around £1 Billion in content for its broadcast channels and ITV.com. 


ITV - biggest entertainment events, to original drams, major sport, landmark factual series and independent news. 

ITV2 - biggest digital channel in the UK and targets people aged 16 - mid 30's with a range of entertaining programming. 

ITV3 - home of quality drama and has grown to be second biggest digital channel in the UK. 

ITV4 - sport based  - targeted at men

CITV - free-to-air childrens channel

Commissioning areas

• Entertainment and comedy - e,g. Ant & Decs Saturday Night Takeaway, Benidorm, Splash, Take me Out, The X Factor.

  

• Factual - e.g. Countrywise, Great Welsh Adventure - Griff Rhys Jones.

• Daytime - e.g. This Morning, The Chase, Tipping Point, The Paul O'Grady show, Sunday Side Up.

• Drama - e.g. Mr Selfridge, Doc Martin, Broadchurch, Downtown Abbey, Scott & Bailey 

• Sport - e.g. Rugby, Football, French Open, Tour de France

 

• Current Affairs - e.g. The Agenda, The World's Deadliest Wallpaper

 

• Digital channels - e.g. Celebrity Juice, The Only Way is Essex (Programmes shown on ITV2, ITV3, ITV4 and CITV.)

• Online - ITV Player - allows audiences to catch up on most programmes/episodes that they have missed or to watch again.

 

Alan Fletcher

 Alan Fletcher is considered to be one of the most influential figures in post - war British graphic design. He was a founding partner in Pentagram in the 1970s , where he helped to establish a model of combining commercial partnership with creative independence. Fletcher also developed some of the most memorable graphic schemes of the era such as the Victoria and Albert Museum logo, the Reuters logo and the Institute of Directors logo. As creative director of Phaidon, he also made his mark on book design.

I have noticed that his logo designs are all monochromatic where as for example his poster designs contain very bright, eye catching colours. This could suggest that he thought working this way proved more effective and that colour should be used for the advertisement, not the advertiser. More often than not he used sans serif fonts in his work, where as in the V&A logo and IoD logo he has used serif fonts.

Logo design research

ITV LOGO OVER THE YEARS

This is how the ITV logo has changed over the years starting from 1970 - current. However their official logo wasn't until 1989, but the first two were used for promos and merchandising throughout the 1970's and 1980's.

1970 - 1980 

1980 - 1989

1989 - 1998

1998 - 2001

2001 - 2002

2002 - 2004

2004 - 2006

2006 

2006 - 2010

 2010 - 2013

 2013 - present 

FONT TYPES

Here I have researched in to a variety of font types to help me create more designs for the ITV logo. 

Triplex serif condensed 

Macula Solid OT

Remo Stencil 
                   

Revalva Regular 

FF Elegie 


Grota Family 




Andreas Regular 

Logo design research presentation

These are the slides that I included in my powerpoint presentation. They contain some of the best bits of my research that i have collected and then put in to my sketchbook.  

Next i will gather more research on suitable font types, layouts and colours of logos so that i can use it to help me to create more design ideas for the ITV logo.